1. Blend your ads. Adsense color and font size
2. Placing ads high on a page is good
Position the ads with the highest CTR, as high as possible in the page, in the source’s order (in the image below, notice that the ad appears just below the body tag). The first ads that appear in the pages (in the source’s order) get the most income per click.
4. Earnings are variable, based on CTR
With the Smart pricing ideea, your income varies a lot, according to each of your channel’s CTR rate.
Now this is very important: It’s account-wide, not channel-wide. So if you have a very good CTR (5%-50%) for one website, and you include it in the same account with a 0.04# CTR website, you will loose money.
Remove all the websites (from your account) that don’t have at least a 5% CTR (or depeding on your overall CTR, remove the ones that are really lower than your average), or you’ll affect the income of all the other good converting websites.
5. Use non-standard types of ads
We all know that web-savvy (eg. webmasters or people that use the Internet for so many years, and know all the standards, convetions and so on) users are ad-blind.
Banners like 468×80 have been on the Internet since it’s creation. Even people who use the Internet vaguely or once a month, are kind of blind to these standard banners.
Instead, use vertical skyscrapers, or boxed ads. They have a much higher click rate. The Adsense team even published a list of their highest performing ad sizes:
- 336×280 large rectangle
- 300×250 inline rectangle
- 160×600 wide skyscraper